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AGO Launches New Children’s Store: shopAGOkids!

New shop carries art-inspired toys and products for Gallery’s young visitors

(TORONTO – June 21, 2012) – The Art Gallery of Ontario (AGO) is proud to announce the official opening of shopAGOkids, a brand new on-site retail space dedicated to offering art-inspired and design-conscious toys and products for children.

More than a boutique, ShopAGOkids is a curated retail destination for children up to 12 years old, designed to make everyone, whatever their age, feel welcome. With lower shelves, child-friendly seating and décor, the shop is a space for children and their parents to share and explore. Its expanded line of products includes interactive toys and games, apparel, books, and crafts.

“Whether you’re a tiny tot or an inspired tween, shopAGOkids has the latest in trendy toys and activities that allow children to explore their artistic side, and they also make great gifts,” says Kirstin Mearns, the AGO’s general manager of retail operations. “From Tiddly Winks to sketchbooks to activity kits and toys for tech-savvy kids, we have a unique yet classic collection of affordable children’s products that make finding that right gift easy and fun for adults – and of course the kids will like them too.”

shopAGOkids is located on the Concourse Level of the Gallery beside caféAGO. It is an exciting new complement to the Gallery’s signature main floor retail space, shopAGO. Designed by Frank Gehry, shopAGO offers a collection of unique art and exhibit-inspired merchandise for visitors and the general public.  shopAGO products are also available online at www.ago.net/shop.

“It’s fantastic that the retail offering for our younger demographic will now have the space it deserves,” says Heather Conway, the AGO’s chief business officer. “shopAGOkids is really about enhancing kids’ overall experience at the AGO and providing a richer offering to the many children and families that come through our doors every day.”

Come out to explore the latest assortment in great gifts for children, and discover the kid-centric programming the AGO has on tap for this summer. For more information about family programming at the AGO visit www.ago.net/children.

The AGO is located at 317 Dundas St. W. (between Beverley Street and McCaul Street). It is easily accessible by the TTC via St Patrick Subway Station or the Dundas streetcar. Please see our website, www.ago.net for more information on directions and parking.

ABOUT THE AGO
With a collection of more than 80,000 works of art, the Art Gallery of Ontario is among the most distinguished art museums in North America. From the vast body of Group of Seven and signature Canadian works to the African art gallery, from the cutting-edge contemporary art to Peter Paul Rubens’ masterpiece The Massacre of The Innocents, the AGO offers an incredible art experience with each visit. In 2002 Kenneth Thomson’s generous gift of 2,000 remarkable works of Canadian and European art inspired Transformation AGO, an innovative architectural expansion by world-renowned architect Frank Gehry that in 2008 resulted in one of the most critically acclaimed architectural achievements in North America. Highlights include Galleria Italia, a gleaming showcase of wood and glass running the length of an entire city block, and the often-photographed spiral staircase, beckoning visitors to explore. The AGO has an active membership program offering great value, and the AGO’s Weston Family Learning Centre offers engaging art and creative programs for children, families, youth and adults. Visit ago.net to find out more about upcoming special exhibitions, to learn about eating and shopping at the AGO, to register for programs and to buy tickets or memberships.

May 1–Aug. 26, 2012: Picasso: Masterpieces from the Musée National Picasso, Paris

Oct. 20, 2012–Jan. 20, 2013: Frida & Diego: Passion, Politics and Painting


The Art Gallery of Ontario is funded in part by the Ontario Ministry of Tourism, Culture and Sport. Additional operating support is received from the City of Toronto, the Canada Council for the Arts and generous contributions from AGO members, donors and private-sector partners.
    

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Media Contacts:

Andrea-Jo Wilson
Art Gallery of Ontario
(416) 979-6660 x403
Andrea-Jo_Wilson@ago.net

Melissa Prince
Veritas Communications
(416) 704-8733
prince@veritascanada.com

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