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AGO’s New Free App Lets Users Customize Their Photos
with Different Artistic Styles

App allows users to play creatively with five famous styles including Cubism and Impressionism, transforming pictures into masterpieces

(TORONTO – July 12, 2012) The Art Gallery of Ontario (AGO) introduces AGO Express Yourself, a free new app designed to help visitors and the public creatively explore various artistic movements and media. In a few easy steps, users can see themselves transformed into a masterpiece. This engaging app is available for Apple iOS and Android devices, as well as online.

“The AGO is all about finding ways for people to engage with art,” says Steve Rayment, director, marketing, design & publicity at the AGO.  “The AGO Express Yourself app allows users to make art in five different exciting artistic styles, and to share their unique creations with their online friends and community.”

AGO Express Yourself allows users of all ages to transform their photos into a sculpture, a collage or an Impressionist, Cubist or Pop Art masterpiece. Users can further personalize their photos by modifying the vibrant colour palettes and the intensity of the filters by using the touch screen controls. More filters in different artistic styles are planned for the future.

Photos can be shared with friends, family and the AGO via Facebook, Twitter and Flickr.  AGO Express Yourself is a fun and easy app that you can play with anywhere and is designed to encourage familiarity with different artistic styles and expressions. Home to over 80,000 works of art, the AGO is excited to provide visitors and the public with an interactive introduction to some of the famous artistic styles represented in its collection.

A version of the app is accessible online at agoexpressyourself.com, allowing anyone to play with it from their desktop too. AGO Express Yourself is free for download through the iTunes App Store and Google Play.

Produced by the Art Gallery of Ontario, AGO Express Yourself was designed and developed by Endeavour Marketing and Loop Media.

AGO Express Yourself complements the first AGO app launched in 2011.  The Gallery’s first eponymous app puts into the hands of users information about current exhibitions, programming, audio guides, the Gallery’s collection and an interactive puzzle. Mobile devices make it easier for visitors to bring art with them wherever they go.

About the AGO
With a collection of more than 80,000 works of art, the Art Gallery of Ontario is among the most distinguished art museums in North America. From the vast body of Group of Seven and signature Canadian works to the African art gallery, from the cutting-edge contemporary art to Peter Paul Rubens’ masterpiece The Massacre of The Innocents, the AGO offers an incredible art experience with each visit. In 2002 Kenneth Thomson’s generous gift of 2,000 remarkable works of Canadian and European art-inspired Transformation AGO, an innovative architectural expansion by world-renowned architect Frank Gehry that in 2008 resulted in one of the most critically acclaimed architectural achievements in North America. Highlights include Galleria Italia, a gleaming showcase of wood and glass running the length of an entire city block, and the often-photographed spiral staircase, beckoning visitors to explore. The AGO has an active membership program offering great value, and the AGO’s Weston Family Learning Centre offers engaging art and creative programs for children, families, youth and adults. Visit ago.net to find out more about upcoming special exhibitions, to learn about eating and shopping at the AGO, to register for programs and to buy tickets or memberships.

May 1, 2012: Picasso: Masterpieces from the Musée National Picasso, Paris

October 20, 2012: Frida & Diego: Passion, Politics and Painting

March 16–June 16, 2013: Revealing the Early Renaissance: Stories and Secrets in Florentine Art


The Art Gallery of Ontario is funded in part by the Ontario Ministry of Tourism, Culture and Sport. Additional operating support is received from the City of Toronto, the Canada Council for the Arts and generous contributions from AGO members, donors and private-sector partners. 
     
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For more information on AGO Express Yourself at the AGO, please contact:

Andrea-Jo Wilson; News Officer, Communications
416-979-6660, ext. 403, andrea-jo_wilson@ago.net

Caitlin Coull; Manager, Communications
416-979-6660, ext. 364, caitlin_coull@ago.net

 


 

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